Mission Statement
To promote conservation, sustainable development and equal livelihood opportunities for males, females, and vulnerable groups of coastal areas in Jamaica, particularly the Portland Bight Protected Area.
Vision Statement
A strong, gender- inclusive, innovative NGO leading Jamaica’s coastal conservation and management.
Guiding Values
Our values guide our culture – why we care and how we serve/ interact with stakeholders.
We promote PEACE, where we establish tranquillity with all life forms within the PBPA.
- Passion: We are driven by an intrinsic, unique, internal desire to effect real change.
- Expertise: Our technical know-how is our enabler to conserve and protect.
- Accountability: We hold ourselves accountable for the impact of our work, measuring and reporting on our progress and outcomes.
- Collaboration: We recognize that working together with partners, other NGOs, governments, the media and businesses is essential to address complex environmental issues and co-manage our PA.
- Enviromentalist: We value biodiversity, ecosystems, and the lives of endangered species, and so we strive to minimize the impact of negative human activities in our PA.
